Associate Digital Marketing Manager
Profession:Sales & Marketing
Specialty:Digital Content Manager
Title: Associate Digital Marketing Manager
Location: Orlando, FL
Duration: Direct Hire/ FTE
Compensation: $80,000-$90,000 per year base salary + Bonus
Work Requirements: US Citizen, GC Holders or Authorized to Work in US
TekPartners has some of the most sought after Information Technology positions available. As a reputable company in the IT staffing industry, you can trust us to place you in the right position. We currently have an opportunity for an Associate Digital Marketing Manager in Orlando, FL.
- -Own and manage execution/trafficking of digital campaigns, including but not limited to: development of Agency briefs that capture brand objectives and Digital goals and strategies, forecasting campaign activationes to ensure measurable recommendations in partnership with digital channel owners and agencies, tracking of all assets to ensure measurement as needed as well as ongoing optimizations.
-Serve as day to day contact for all 3rd party partners, Client and Brand teams on all things related to campaign activation efforts.
-Lead weekly digital optimization meetings to determine campaign success as well as make informed, quick decisions in partnership with brand teams to improve digital campaign performance.
-Maintain organized, updated dashboards for all campaign/channels with the help of internal and external teams. Work in partnership with the Digital Marketing Manager to provide timely updates to Brand teams, including leadership
-Manage and track Digital Marketing budget elements to support brand marketing teams in monthly budget reconciliation cycles
-Partner with CRM and digital channel owners to drive comprehensive digital recommendations.
-Manage all tactical steps of campaign data activation – data brief, list uploads/syndication as needed, reporting
-Activate aligned test & learn agenda for the brand(s) according to the Digital Learning Agenda and Measurement Framework, including robust reporting to understand results and insight development.
REQUIRED TECHNICAL SKILLS:
-3+ years in digital marketing and advertising planning and executing campaigns
-Direct digital media buying and/or ad tech platform experience preferred: Expertise with Google Ads, Facebook Ads, DSPs, ad servers, DMPs and/or other digital marketing platforms
-Project management skills, process orientation, and ability to collaborate with multiple stakeholders to get results and navigate difficult conversations
-Analytical mindset demonstrated through comfort with data, and ability to drive actionable insights and quantify broader business impact of pilots
-Business acumen demonstrated by understanding of broader business strategy, translating business goals into digital marketing strategies and pilots
-Excellent communication skills, especially translating technical material to a range of audiences with varying technical backgrounds
-Understanding of current digital media/marketing landscape, digital marketing tools and data strategies
-Client service “mindset” either from a centralized digital marketing role serving multiple brands or an agency background
This position is not a Marketing Brand Manager, subject matter expert (i.e. Social Media only), Front End Developer, or people leader.
Our benefits package includes:
- Comprehensive Medical Benefits
- Competitive Pay, 401K
- Retirement Plan
- And Much More
TekPartners is one of the fastest growing private staffing firms in the United States. We are a premier provider of highly qualified IT talent, Workforce Solutions and Business Intelligence Solutions to many enterprise organizations across the nation. As experts in the industry, our team continues to match proven talent to the right job opportunity every day.
TekPartners is an Equal Opportunity Employer.