Email Marketing Specialist
Title: Email Marketing Specialist
Location: Orlando, FL
Duration: 3 month contract to start
Third-party candidates are not being considered at this time; Candidates must have valid authorization to work in the US for any employer as a W-2 employee.
TekPartners has some of the most sought after Information Technology positions available. As a reputable company in the IT staffing industry, you can trust us to place you in the right position. We currently have an opportunity for an Email Marketing Specialist.
Skillset / Experience:
· The will work with business partners, digital teams, business analysts, brand marketing, and database management teams to develop & activate SFMC solutions that support initiatives and campaigns which drive business results and the customer experience.
The candidate will be responsible for, but not limited to:
o Scheduling email, mobile/SMS, direct mail, etc. distributions
o Ensuring campaigns are setup correctly to accurately track performance and results
o Facilitate timely receipt of email creative and/or audience lists to help ensure launch dates are met
o Coordinating campaign workflow across the requirements, development, stakeholder review/approval & deployment process
In this role, he/she will primarily organize the intake of projects, facilitate cross-functional coordination, and validate that campaigns are setup to support the dynamic needs of the business (lead acquisition, online /offline bookings, resort arrivals, tour generation, product usage, customer engagement, timeshare sales/retention and more). This position requires a team player who is detail-oriented, flexible, and Someone who can manage multiple tasks and projects at one time. He/she will need to work well in a collaborative work environment.
o Partner with internal resources including Brand Marketing, Digital teams, IT, Legal, Sales & Marketing, Owner Services, Product Development, and Call Center Operations to design, develop and implement campaigns
o Coordinate production work with brand/content teams, web teams, analytics team, and IT to update content, make fixes/updates, and change requests for programs
o Build, test and deploy marketing and email campaigns including personalization and dynamic content across different studios in SFMC
o Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
o Maintain best-in-class standards for CAN SPAM and mobile/text/push compliance
o 2-3 years working in Marketing, launching campaigns including, but not limited to, email, mobile/SMS, direct mail, and paid advertising (PPC/social)
o Bachelor’s degree or equivalent in Marketing, Digital Technology or a related field
o 1-2+ years experience working with enterprise Email service provider platforms, SFMC preferred
o Experience working with HTML and CSS for email
o Google Analytics experience
Hospitality, Travel and/or timeshare industry experience
TekPartners is one of the fastest growing private staffing firms in the United States. We are a premier provider of highly qualified IT talent, Workforce Solutions and Business Intelligence Solutions to many enterprise organizations across the nation. As experts in the industry, our team continues to match proven talent to the right job opportunity every day.
TekPartners is an Equal Opportunity Employer.